Win at the Edinburgh Chamber Awards 2018

Zach's Star picks up a top award

We are delighted to have won the ‘Creative Marketing’ award at the Edinburgh Chamber of Commerce Awards last night, 8 February at the EICC.

The prestigious award recognises an Edinburgh business that has produced a stand out innovative marketing campaign that was clearly expressed and articulated and has effectively improved business performance.

The award was presented to Lothian for our Christmas campaign: “Always there for you”.   A key part of the success of the campaign was the heart-warming video “Zachs Star”, the story of a little boy who left his Christmas star on board one of our buses – only for it to be returned later by Santa! The advert, a first for Lothian, was made in-house by our Communications team and starred employees from across the business and their families. The video reached almost half a million people online and received fantastic feedback from across the country.

This is the second year in row we have won this award, picking it up last year for our '#BANTer' Student Campaign.

Well done to all last nights winners.

Posted on: Fri, February 09, 2018 at 10:30
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