Win at the Edinburgh Chamber of Commerce Awards

Recognition for our Student Ridacard Campaign

We are delighted to have picked up the Creative Marketing Award at this year’s Edinburgh Chamber of Commerce Business Awards for our 2016 student ridacard campaign.

Gaynor Marshall, Marketing and Communications Director, Lothian Buses said:

We are absolutely delighted to have won the award for Creative Marketing at this years Edinburgh Chamber Business Awards.  Our multi-channel campaign targeted new and existing students and included a robust and fun social media strategy aimed at capturing the imagination of our next generation of customers.

The awards, which were held at the city’s Sheraton Hotel last night (27 Februray), are now in their sixth year and celebrate the contribution that local businesses make to the capital.

As part of the #Banter campaign, we visited student fayres to provide face to face travel information on routes and tickets, ran an online competition to win nine months free travel, produced fun giveways including sunglasses to attract student passengers and operated longer opening hours at our travelshops to help students purchase their Ridacards.

We were also shortlisted in Best Performing Business (51+ staff) category and Sustainable Development category for the Edinburgh Bus Tours buses.

Posted on: Tue, February 28, 2017 at 12:21
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